Branding · Apparel · Album art
Design that brings people together.
Sonder & Kin is a design studio that helps brands, labels and artists cultivate their communities — through identities, collections and art people want to gather around.
Why “Sonder”
Sonder (n.)
The understanding that every person you pass is living a life as full and as real as your own.
Sonder & Kin was started out of a love for people. We exist to help brands cultivate their communities through design. The best identities, collections and covers aren't just seen — they become something people share, wear and recognise in each other. That's the kin part.
What we do
Branding
- Brand identity
- Logo suites
- Visual language
- Social & community assets
- Brand guidelines
Apparel
- Collection curation
- Garment & graphic design
- Colorways & prints
- Tech packs
- Merch drops
Album art
- Cover art
- Single artwork
- Vinyl & physical packaging
- Release rollout assets
- Tour & artist merch
Recently worked with
Packages
One clear package per service.
A clear starting point for every service, with everything listed. Bigger or more unusual project? We'll quote it after a call.
The Community Brand Kit
$2,000
- Ready in 2 weeks
- 2 revision rounds
- Custom design — no templates
01. Your identity
Primary logo · Secondary logo · Submark · Wordmark · Master vector files
02. Your visual language
Color palette · Typography system · Graphic elements & patterns
03. Community assets
Social post & story templates · Merch-ready logo files · Business card · Email signature
04. Handover
Brand guidelines PDF · Organised master drive of every file
How it works
- 01
Discovery
We learn about your business, your audience and the community you want to build.
- 02
Design
We present a direction, then refine it with you over the agreed revision rounds.
- 03
Handover
You receive every file, organised, with guidelines so your team can use it well.
The Capsule Collection
Starting at$500
- Design only, or design through production
- Priced by collection size and complexity
- Scoped together on a free call
01. Concept & curation
Mood board · Collection story · Line plan
02. Design
Garment graphics · Colorways · Placement & sizing
03. Production-ready
Tech packs · Print-ready files · Blank & fabric recommendations
04. Launch
Product mockups · Lookbook layout · Drop announcement assets
How it works
- 01
Curate
We define who the collection is for, the story it tells and which pieces it needs.
- 02
Design
Graphics, colorways and placements, refined with you until the line feels right.
- 03
Produce & launch
Tech packs for your manufacturer, plus the assets to announce the drop.
The Album Cover
$500
- Custom cover art for your album or EP
- Streaming-ready files
- Merch and extra deliverables priced as add-ons
01. Cover artIncluded
Concept directions · Final cover · Streaming-ready files
02. Release formatsAdd-on
Single artwork · Back cover & credits · Vinyl / CD layouts
03. Rollout assetsAdd-on
Announcement posts · Story templates · Tracklist graphic
04. Merch extensionAdd-on
Tee graphic adapted from the cover · Print-ready handover files
How it works
- 01
Listen
We start with the music, the story behind the record and your release date.
- 02
Create
Cover directions first, then the full set of formats once the cover is locked.
- 03
Release
Distributor-ready files and rollout assets, delivered ahead of your date.
The mentorship program
& Kin
A 6-week program where we come alongside your company and teach you to build a collection from start to finish — design, garments, swatches, factory conversations, tech packs, ordering, marketing and everything in between.
Six weeks, one collection
- Week 01
Vision & collection plan
Who it's for, the story it tells and the pieces it needs.
- Week 02
Design
Graphics, colorways and silhouettes, developed into a cohesive line.
- Week 03
Garments & swatches
Choosing blanks, fabrics and trims, and judging samples.
- Week 04
Factories & tech packs
How to talk to manufacturers and hand them specs they can build from.
- Week 05
Costing & ordering
Pricing, quantities and placing your first production order.
- Week 06
Marketing & launch
Building your community around the drop, and launching it.
Next cohort: TBD · 5 spots · $1,000
Apply nowKind words
“Working with Shane has been a dream. From start to finish his excellence and attention to detail has been impeccable.”
“Shane is an absolute wizard at everything he touches. There is nobody better at what he does!"
“Shane brings a wealth of knowledge and understanding to every project we bring to him. He is quick to respond and meets every ask.”
Let's build your community.
Tell us a little about what you're making. We'll get back to you to set up a call.